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Inspired by a European agency analysis, Associate Professor Kelty Logan has compiled a framework based on American consumers and brands. She identified four brand archetypes: the warrior, the jester, the common man and the innocent victim.

Colorado business filings were undercut by COVID-19 in the first quarter of 2020, according to a �Ͼ�Ʒ�� report Colorado Secretary of State Jena Griswold released on April 29.

The new �Ͼ�Ʒ�� initiative COventure Forward is one tool in the toolbox to help businesses weather this unprecedented economic storm.

Colorado business leaders’ optimism dropped to its lowest point in the 17-year history of the Leeds Business Confidence Index, largely due to the coronavirus outbreak.

Houston homeowners who were struggling financially before Hurricane Harvey were the most likely residents to end up in a worse financial position after the storm, a new study shows.

The Hubble Space Telescope is helping find new ways to combat gender bias, which could have implications for other business sectors.

Colorado business growth continues to slow down, indicating a continued slowdown in job growth in 2020.

People who are exposed to banks and other financial institutions as kids are more likely to be financially stable later in life, new research from �Ͼ�Ʒ�� Leeds School of Business shows.

In the “beauty is beastly” effect, attractive women are less likely to be hired for masculine jobs. Recent work by Associate Professor Stefanie Johnson explored different ways to mitigate this bias.

Colorado business leaders’ optimism improved in the latest edition of the �Ͼ�Ʒ�� Leeds Business Confidence Index (LBCI).